Varanida

Blockchain infrastructure for the Advertising & Publishing Industry

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Fair & Transparent Digital Ecosystem

Varanida is a decentralized advertising network made for users who want a better Internet experience, publishers who want to maximize revenues, and advertisers who want guaranteed performance.

"In its early days, the Internet was supposed to be a place where we could access the world’s information, share our knowledge, and be more connected. While some companies have lived up to that promise and improved our daily lives, most have turned into revenue obsessed advertising-machines focused only on their revenue streams to the detriment of their users.

As advertising has taken over the Internet, users are the ones who suffer under its increasing load, both literally and figuratively. Advertising and targeting scripts slow down page load speed, congest bandwidth, and collect massive amounts of user data. Increased advertising supply has decreased the revenue generated per page, so publishers fight to stay alive by adding more and more advertising to their pages, and making that advertising more and more invasive, degrading the user experience even further.

Since the famous “Don’t Be Evil” slogan debuted in 1999, advertising networks have mutated into privacy and profit sucking vampires as they compete for ad dollars. In 2017, more than $228 billion was spent on digital advertising globally, but Internet users and publishers received only a small portion of that value, while creating most of it. Advertisers are also being abused, estimation are reporting that ads fraud are costing up to $12.5B in advertising budget.

But what if we could take back the power? What if Internet users, publishers, and advertisers could work together to create a better advertising network, without going through centralised, greedy, fraud and nosy companies?

This is what Varanida is all about: enabling a new era for the Internet, where all parties are fairly compensated for the value they bring to the whole ecosystem.

Varanida will pursue that mission with three areas of focus:

  • Remove low quality and intrusive advertising through a collaborative ad-blocker
  • Enable relevant, engaging, and high quality advertising that will fairly compensate publishers
  • Reward users for their role in removing low quality advertising, and viewing or interacting with high quality advertising

In its first iteration, Varanida’s decentralized and transparent advertising ecosystem will be powered by the VAD (Verified Ad Token), an ERC-20 token running on the Ethereum blockchain. Following that first iteration, we plan to release the Varanida Protocol, creating a new opportunity for all stakeholders to build applications and engaging content with a win-win approach.

Those include but are not limited to:

  • Users reviewing advertising quality through Blockchain consensus mechanism
  • Publishers offering premium content and experiences in exchange for VAD
  • Advertisers offering exclusive promotions to holders of VAD

We are launching Varanida in the hope that a community of like-minded users will join us in our mission to change the way the world sees advertising and consumes digital content.

FAQs

What is Varanida?

Varanida is a transparent and decentralized digital ecosystem.

Our mission is to improve the Internet through a better distribution of value among users, advertisers, and publishers.

We also want to create a system that respects the rights of users to control their own data

Who is the team behind Varanida?

The experienced team that is building Varanida is working hard to build a better Internet.

You can meet the team here: https://www.varanida.com/about-team/ or drop us a line if you want to get involved.

Can I transfer my VAD tokens to other currencies? (BTC, etc.)

At the moment, the Varanida tokens (VAD -- ERC-20 tokens) are virtually created and stored in your Varanida Wallet.

Later this fall, after our ICO, we will hold a KYC (know-your-customer) procedure. Then we will hold our Token Generation event.

2 to 3 weeks after the Token Generation Event, you will be able to export your VADs, transfer them to a different ERC-20 wallet, go through an exchange, or use them with applications built on top of the Varanida Protocol.

Where are your offices located?

Our main office is in France, 55 rue de la Villette, 69003, Lyon. We’re a distributed team, with people working all around the world.

What can I use Varanida tokens for?

When the Varanida Protocol is released, VAD will allow users to access premium content on certain sites.

Additionally, advertisers will be able to offer exclusive product promotions or offers that can be redeemed by using VAD.

VAD can also be traded on various exchanges, just like any ERC-20 token, though details of that process will be announced at a later date.

What are the benefits of using Varanida?

Users who install the Varanida browser extension can use it to block (or allow) advertising as they browse the Internet.

In the future, users will be rewarded for their attention when they see advertising, and they will also be able to control how their data is shared (sharing is always done in an encrypted way), or prevent their data from being shared if they want to remain private.

Publishers can use the Varanida network to display advertising that is relevant to their content, and be compensated fairly for doing so.

Advertisers can use the Varanida network to promote their products and services, and improve the performance of that advertising by allowing more budget to go towards ad performance, as Varanida doesn’t take a commission on advertising spend.

Advertisers who use Varanida will be part of a transparent and trustworthy decentralized network.

Anji Ismail
Cofounder & CEO

Anji co-founded DOZ.com, a marketplace for marketing campaigns, thus he has over 10 years of digital marketing experience. He is also an early blockchain enthusiast who bought his first Bitcoin in 2012. Anji is also an investor and advisor in few blockchain projects.

Faouzi ELYAGOUBI
Cofounder & CTO

Faouzi co-founded DOZ.com, a marketing software. Faouzi is a Network & Infrastructure architect and full-stack Engineer, who contributed to many open-source and blockchain related projects. He also worked four years at Michelin as a Technical Lead.

Thomas Schmider
Cofounder & COO

Thomas was Co-Founder, CFO, and later CEO of Infogrames/Atari, managing a company of 3,000+ people and $1B+ in revenue. He also founded Prozone, which launched SUP, a leading software for sports team analytics that was sold in 2014. He was also President of the soccer club ‘AS Saint Etienne’.

Mickael Crozes
System & Software

Mickael has over 6 years of experience in managing complex technical infrastructures at Amazon. He has been involved in blockchain development and crypto-assets mining since 2012.

Pierre Antoine Meley
Blockchain & Software

Pierre-Antoine is an Engineer with an electronics, IT, and signal processing background. He has worked on various Internet projects and browser extensions. With a strong interest in cryptography, financial engineering, and monetary theory, he has closely followed the development of blockchain technology since its inception.

Marc Vincenti
Blockchain & Software

Marc is an Engineer with an artificial intelligence background. He is now focusing on blockchain problematics such as elliptic curve cryptography applications and game theory. Marc has signed his first transactions on the Bitcoin Mainnet back in 2012.

Jon Lord
Strategy & Business Development

Jon spent the last 12 years in Ad-tech service businesses, and most recently at the global performance marketing leader Criteo. Prior to this, Jon spent eight years managing international sales and account teams at TradeDoubler.

Steve Amani
Strategy & Finance

Steve is a successful Senior Manager at Comcast NBCUniversal. He has over 10 years experience in finance and strategy, reviewing long term trends in the media industry. Steve is also an accredited investor and has supported multiple blockchain projects.

Kevin De Silva
Finance & Compliance

Kevin has a Master degree in Finance & Audit (ESCP Europe). He has over 10 years experience in the financial field; first as senior auditor at PricewaterhouseCoopers, then as a Financial Director at Catalyst Capital.

Cory O’Brien
Content

Cory is a Full Stack Marketer with 10+ years of experience in the marketing and advertising industry. He worked for leading San Francisco agencies, creating digital marketing strategies for companies of all shapes and sizes to help them tell their story in a better way.

Carine Esteves
Operations

Carine is an avid Marketer, specialising in marketplaces. In her career she has worked for international companies and startups, and has experience managing various types of customers, including agencies and ad groups.

Thibault Lemaitre
Social Media & Community

Thibault is a Digital Marketer who specializes in helping companies grow in an organic, ethical way, through community and customer care. He has worked with startups, agencies, and brands all around the world, and bought his first Bitcoin in 2013.

Lina Albin-Azar
Social Media & Community

Lina is a Social Media and Content Marketing Specialist. She has been involved in DOZ community management for more than two years. Lina speaks four languages fluently.

June 2009

Beginning of DOZ

July 2017

Varanida was born

January 2018

Team Varanida

April/May 2018

Prototype release

Q3 2018

Token Generation Event

Q4 2018

Varanida Protocol

Q2 2019

Varanida Blockchain

There are no proposals in this project yet
Creating new proposals will be available only after the soft cap is reached.
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Each day thereafter, new MTN tokens will be sold in a DPA at the rate that is the greater of 2,880 MTN per day.

Bitcoin0.000321 BTC = 1 MDAO
Ethereum0.053647 ETH= 1 MDAO
Ripple0.053647 XRP= 1 MDAO
Litecoin0.053647 LTC= 1 MDAO
Monero0.053647 XMP= 1 MDAO
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Each day thereafter, new MTN tokens will be sold in a DPA at the rate that is the greater of 2,880 MTN per day.

20 nov - 25 dec
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20 nov - 25 dec
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20 nov - 25 dec
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