Unboxed: Influencer Marketing 2.0 - Get Paid to Post

Unboxed is a fully functioning technology utilized by over 100+ brands globally (spanning the US, Canada, UK, Germany, Denmark, Norway and the Baltics).

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Unboxed is a fully functioning technology utilized by over 100+ brands globally (spanning the US, Canada, UK, Germany, Denmark, Norway and the Baltics). Over 40,000 lines of code, 100s of iterations, and product pivots throughout the year have enabled company to today deliver large scale word-of-mouth campaigns that involve millions of everyday social media users. Unboxed offers the perfect cure for companies sick of wasting time and money on influencer marketing companies that rely on labour intensive processes for finding the right influencers, negotiating deals, and managing relationships. These high touch processes limit the number of social media users who can be involved in word-of-mouth campaigns and businesses usually end up working with a small group of social media users - influencers or celebrities. With blockchain and AI, we replace this small pool of influencers with millions of everyday social media users - Unboxers and enable anyone to get paid to post on social media.

Problem

Brands want to pay you for great engagement, but it’s not that easy Businesses want your influence and they’re ready to pay. Right now they’re wasting money on FB ads that don’t really perform. But the problem is, they don’t have an easy, secure way to pay you directly for your engagement with their brand. What if those businesses could pay you directly for posting brand related content and pay your friends for engaging with your posts?

Unboxed is a blockchain based system that allows businesses to pay you directly for using your influence. This means you get a share of the $36 billion they’re spending per year on FB ads. So for every brand related photo you upload and for every comment you post you can get paid. These are the companies working with us that are ready to pay for your engagement. Join them in the Unboxed community and get paid to post.

How it works

The Unboxed secret sauce

We’ve found a secure and instant way for brands to pay you for your social media engagements. Using blockchain we can deliver secure and instant pay-offs for your posts. Unboxed secret sauce The key is to create a simple tool for the companies that want to pay you, enabling them to set up and run high quality word-of-mouth campaigns. Unboxed offers the perfect cure for companies sick of wasting time and money on influencer marketing companies that rely on labour intensive processes for finding the right influencers, negotiating deals, and managing relationships. These high touch processes limit the number of social media users who can be involved in word-of-mouth campaigns.

The result. Businesses usually end up working with a small group of social media users - influencers or celebrities. And less is less. Less people. Less effect. Money wasted. We thought outside the box and came up with a solution that allows us to replace this small pool of influencers with millions of everyday social media users - who we call Unboxers. We also replace campaign managers with marketing experts who can manage thousands of campaigns in a decentralized manner. Sound great for businesses? We think so. And how did we do it? By combining AI with an independent network of marketing experts.

Unboxed guarantees word-of-mouth level brand engagement by ensuring quality all along the chain:

Combining Facebook Ads with influencer marketing

Unboxed empowers businesses to run targeted word-of-mouth campaigns that are truly large in scale. And it gets better. With Unboxed, brands are guaranteed to receive high quality authentic content and higher engagement rates for a lower price. And for brand influencers and engagers, they get paid directly for their efforts and for their friend’s attention. With Unboxed, everybody wins. 

No ordinary ICO. Want to find out why?

We are an experienced team and we know that building a software business with global traction is not easy. But we are true believers in what Unboxed can achieve and we are in it for the long haul. That’s why for us, an ICO is not a business goal in itself, but a stepping stone that will help us propel Unboxed to the next level. 

Working product

With Unboxed’s unique technology, businesses can launch word-of-mouth campaigns in under 2 minutes. Unboxed matches the best performing social media users on Facebook, Instagram and Youtube based on interests, post engagement rate, location, gender, age etc. and automatically invites them to join the campaign.

"Unboxed is my 3rd child. In two ways: I already have two cowboys at home and this is my 3rd company. It all started ten years ago with a gift for my wife - a cute Yorkshire Terrier (eventually it turned out that I’d bought it for myself :) At some point I realized that there was no online community for pet owners and, as I was leading a team of talented web developers, it was a no brainer to build a social network (at that time Facebook had just started to kick-off) where people could share photos, blog about their puppies and send virtual gifts. You should see how we celebrated when every 1,000th pet owner signed up to the network. As the network became bigger and bigger, people began to help each other by asking for and recommending pet related products. As a business guy I saw an opportunity to help them out...

to cut a long story short - we built a marketplace that connected pet suppliers with pet owners, eventually becoming category leader, before we sold the company in 2014. It was so clear to me that there was a way that you could build and help communities while making business at the same time. And when it came to our next big idea ...Silicon Valley came knocking at the door. The platinum rated US accelerator The Alchemist spotted our idea and invited us over to develop it. We had a unique opportunity in the US to learn from people who built products at Google, Twitter, Salesforce, Airbnb or taught at Stanford. Learning from the best of the best gave us greater vision and inspiration and we were ready to push Unboxed further."

In today’s rapidly expanding and developing social media landscape, the cost of getting the consumer’s attention is increasing. That’s why Unboxed has been engineered to create a better, faster and cheaper connection with the industry’s trendsetters – social media users. Having an effective peer-to-peer network is key to ensuring this cost-efficiency. And this is where Unboxed comes in. Everyone can become a member of the Unboxed Network. The more, the merrier. And it is this community focus that allows us to lay the groundwork for immense future expansion.

With this need to amplify promotional content sharply in focus, 45.3%3 of agencies and brands have stated that paid advertising has significant importance to their overall social strategy. In the beginning of 2017, social media giants Facebook, Instagram, Twitter, LinkedIn, Snapchat, and Pinterest saw a 61.5% increase in their paid media spend.4 And the importance of paid social advertising is set to increase even more - total global revenue generated through social media in 2019 is predicted to be around $48 billion.5 Unboxed is determined to get ahead of the curve and exploit that growth potential. 

57% of marketers plan to increase their ads on Facebook, and 31% on Instagram.

With an impressive ROI (according to Tomoson, businesses are making $6.50 for every $1 spent6 ), influencer marketing spend is estimated to be worth around $2 billion (Adweek).

The need for fast and measurable results has made a substantial impact on Facebook Ads & word-of-mouth marketing costs. The Unboxed Network aims to optimise social media spend by allowing direct payments to be made to social media users for their participation in word-of-mouth campaigns. Cutting out unnecessary intermediaries will guarantee that brands receive better brand engagement results for less cost.

The number of social media users in 2018 is predicted to reach 3.196 billion.8 Here’s some food for thought.

So what we see is that when consumers recommend or engage with a brand, the net result is that more people trust this word-of-mouth proof than they would traditional advertising. That means for businesses, having a strong network of brand ambassadors is the key. Real people sharing their likes and support. But how do you get these people engaged with your brand? Influencer marketing that finds and targets social media users who can share brand related content would seem to be the solution. The problem with this is that traditional influencer marketing is a high touch, time consuming and costly process that doesn’t deliver concrete results.

Combining Facebook Ads with influencer marketing

By combining the best of influencer marketing and Facebook Ads, the Unboxed Network simplifies the process of purchasing social media interactions from any user on social media networks. The Unboxed Network provides businesses with a solution that:

  • Eliminates management
  • Cuts out middlemen
  • Reduces costs
  • Involves those whose opinions matter most 

There are no limits to the number of accounts a company can have, or the amount of campaigns they want to run. With Unboxed, scope is limitless. While the Unboxed Network is free to play, Unboxers are paid for their contributions. The amount they are paid is preset based on their characteristics, their success rate on previous campaigns and other measurable criteria. Most importantly, the amount users are paid is tied to their actual results - post engagements. To provide the essential Escrow services that guarantee that all payments are administered securely and that collaborations are undertaken fairly, Unboxed takes a small percentage from Businesses and Unboxers.

Businesses can also purchase premium services in the Unboxed Network. This allows them to prioritise their campaigns, choose higher ranking Marketing Experts and Unboxers, and much more. Helping them to ensure every campaign hits maximum performance.

Tadas Deksnys
CEO & FOUNDER

Started an official career at 17 as a web developer. Sold 1st venture at 18 (small exit). Created a social network for pet owners and built a marketplace on top of it, became a category leader and sold the company in 2014. Founded 3rd company - Unboxed.

Theodosis Mourouzis
Blockchain

Holds a BA/MA in Mathematics and a MSc in Pure Mathematics (PART III - Number Theory Group) from University of Cambridge. Managing Director at Cyprus Blockchain technologies. Director of Analytics & Business Intelligence at Cyprus International Institute.

Vytenis Narušis
CTO

National programming competition finalist. Graduated in Software Engineering from Kaunas University of Technology within the top 1%. Worked at the international software development company Devbridge Group.

Dovydas Reinikevičius
CMO

Founder of digital marketing agency BeeMarketing, working with top brands in the region and globally. Digital marketing campaigns for McDonalds, Frosch, Atea and others. 8 years of experience with digital marketing.

Donatas Smailys
CBDO

Established first startup at age of 24. Became CEO of a startup incubator backed by the biggest tech university in Lithuania. Member of Digital Leaders group at World Economic Forum. Organizer of TEDxKaunas, public speaker.

Augustinas Tarabilda
Business Developer

Started investing in bitcoin in early 2014. Worked with Bankera for the pre-ICO, ICO and post-ICO period. Started his first business at age of 12. Have been in e-commerce for well over 7 years. Graduated top business university in the region.

Elena Vėgėlytė
Lawyer

Has extensive experience of advising local and international start-ups and IT companies on a wide range of regulatory and taxation matters regarding crypto currency transactions and blockchain token sales.

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